The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. Today, you can too take action to help protect the ocean. It only takes one. Join us now.
'As individuals, we have more power to change the world than we think'
- Scott Eastwood
Even the smallest changes can make a big difference.
Here are some easy tips on what you and everyone can do to help protect our ocean.
Beach and river clean-ups are a hands-on way to prevent plastic pollution before it reaches the ocean. You can now participate in a DAVIDOFF Cool Water beach clean up in your local area organized in collaboration with National Geographic and a local organisation. You can also join a community team who hosts regular beach clean ups or organize your own.
Participate in 'The Plastic Challenge’, attempting to avoid single-use plastic for as long as you can. Go plastic-free for a day, a week, a month or longer. You can even host a ‘Plastic Challenge Event’!
Every year one hundred billion plastic bags are discarded in America alone. New York, San Francisco and Chicago have already introduced a legislation, but there is still some way to go. Encourage your local government to introduce legislation supporting a plastic bag ban or tax in the retail industry by writing letters to elected officials.
Encourage friends and family to properly dispose of their plastic waste, and teach them creative ways to upcycle their plastic.
Since 2012, DAVIDOFF Cool Water has supported the National Geographic Society’s Pristine Seas expeditions with the Love The Ocean initiative. The mission of Pristine Seas is to find, survey and protect marine environments across the globe, with the goal of helping to protect 10% of the world’s oceans by 2020.
In the last 5 years DAVIDOFF Cool Water has supported 14 Pristine Seas expeditions, creating 5 marine protected areas totaling 1,713,518km2.
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With each bottle of DAVIDOFF Cool Water you buy, you help to protect 10,000 m² of ocean *
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